Do you need help improving your social media marketing campaign or increasing your social media engagement? Don’t beat yourself up; this is a common problem many businesses and individuals face. The good news is you can improve your social media engagement by simply understanding the right time to post on social media. This blog discusses how to improve your social media engagement rate by posting at specific times of the day.
The Relationship Between Posting Time and Effective Social Media Engagement
Over the past few years, social media has evolved into a highly versatile and collaborative channel beyond its initial purpose of brand awareness. With the social media global user base reaching nearly five billion individuals across multiple platforms, the significance of this digital landscape cannot be underrated.
Today, its influence extends to various business departments, including sales, marketing, customer experience, product development, and content creation. But with the increasing number of users, social media feeds have become increasingly cramped, making it challenging for most users’ content to stand out.
The sheer volume of information being shared on social media makes it easy for most users’ posts to get lost in the shuffle. Moreover, the pace at which new content emerges is relentless, causing more recent entries to overshadow the older ones. While platforms like Facebook and Twitter archive posts indefinitely, they have a limited half-life for garnering clicks and impressions.
Most social media users publish their content at their convenience, hoping it will go viral. However, many are not aware of the significant impact timing of a post can have on its metrics. This is because posting content during off-peak hours can compromise performance. The reality is that recency holds significant importance as one of the primary ranking signals across various platforms.
Social networks consider the timing of a post when determining its visibility to users. While newer content does not necessarily guarantee top placement in a feed, it does have the potential to surpass older posts in terms of ranking and visibility.
What Are the Best Times to Post for Social Media Engagement?
An effective social media strategy requires businesses to tailor their approach to align with their unique brand identity and values. This consistency should cut across all aspects of sales and marketing, including social media content. However, it is essential to recognize each social media platform’s distinct characteristics and complexities.
Thankfully, through comprehensive metric analysis, we have valuable Insight providing helpful guidelines for strategic time to post on social media. Below is a breakdown of what research shows as the optimal time for posting on each social media channel for optimal engagement. These recommendations are ideal for businesses new to social media without enough data.
When to Post on Facebook for Effective B2B Social Media Engagement Rates
The feed view on Facebook delivers content using the platform’s algorithm. But Facebook users can view a chronological feed called “Recent.” Either way, timing plays a crucial role in maximizing Facebook’s impact.
The Best Days to Post on Facebook
According to data from Sprout Social, the best time to post on Facebook is weekdays, Mondays through Fridays. But according to Hootsuite, Tuesdays and Thursdays are optimal for posting on the platform. Engagement tends to be lower on weekends.
The Best Time to Post on Facebook
The most effective posting times on Facebook are typically between 8 a.m. and noon in the audience’s time zone. This is because audience activity tends to be higher during this period.
How to Find the Best Time to Post on Facebook for Your Business
To determine your business’s optimal posting times on Facebook, view your Facebook Page Insights through the Meta Business Manager. Navigate to your Facebook page, click on Insights from the menu on the left hand, and select Posts.
When to Post on Instagram for Effective B2B Social Media Engagement Rates
Instagram is a leading social media platform for creators. So, finding the optimal time to post content has become increasingly crucial, especially with the reintroduction of chronological feed options.
The Best Days to Post on Instagram
As Sprout Social indicates, weekdays, mainly Tuesdays and Wednesdays, are optimal for posting on Instagram. In contrast, weekends, especially Sundays, yield the lowest engagement rates.
The Best Times to Post on Instagram
For optimal engagement on Instagram, it is best to post during the early hours. According to research by Sprout Social, publishing around 11 a.m. offers maximum attention. However, posting between 10 a.m. and 2 p.m. is generally adequate. If your audience resides in different time zones, consider testing 11 a.m. time slots for each zone to determine the most successful overall timing.
How to Find the Best Time to Post on Instagram for Your Business
It is essential to consider the industry and target audience to determine the optimal posting times for a business to post on Instagram. Businesses can gather valuable recommendations specific to their profile by utilizing the Instagram Insights feature. They can access their business’s Insight on their Instagram mobile app by tapping on the Insights button and proceed to select Total Followers.
Navigate to the bottom of the page to locate the Most Active Times section. Tap the Days button to identify the most active days of the week for followers. Similarly, tap the Hours button to determine the hourly breakdown per day. By reviewing this information, businesses can identify the best posting times for each day of the week.
Access Creator Studio and navigate to the Instagram profile for more comprehensive insights. Select the Insights tab and click Audience. Business owners can scroll down to observe their followers’ activities on Instagram. They can also scroll through any hour to view the number of active followers at different times throughout the week.
When to Post on Twitter for Effective B2B Social Media Engagement Rates
Posts on Twitter, known as tweets, have a short lifespan, with an average lifespan of only 15 minutes. This signifies the importance of timing tweets effectively to maximize engagement and reach. Like other social media platforms, Twitter lets users view content in real-time, deviating from the default Top Tweets feed.
The Best Days to Post on Twitter
Based on research, Twitter users can get maximum engagement by posting every day except Sunday. Sprout Social reports that Tuesdays and Wednesdays offer better engagement, whereas Hootsuite’s study identifies Mondays and Thursdays as the best days to tweet. Considering the short lifespan of tweets, it is recommended to post at least once daily, excluding Sundays.
The Best Time to Post on Twitter
Like other social media platforms, tweets get optimal engagement during the morning hours. Research by Sprout Social and Hootsuite indicates that the best time to tweet is between 8 a.m. and 9 a.m.
How to Find the Best Time to Post on Twitter for Your Business
Unlike Facebook and Instagram, Twitter doesn’t provide users access to their audience activity analytics. For users to gain insights into their audience activity on Twitter, they must utilize past content performance as their primary resource. They can begin by accessing their Twitter account and clicking the Analytics icon from the left-hand menu. They would choose the Tweets section from the top menu in the analytics panel.
With this, users can review the engagement graphs in the right sidebar to obtain a concise overview of performance trends over time. They can also identify the days with the highest engagement rate, link clicks, retweets, likes, and replies. In the main panel, users can analyze the specific tweets they posted on those days, noting the timing and content of each post.
To identify the top-performing content on Twitter, click the Top Tweets icon. This feature automatically arranges content based on engagement rate, allowing users to spot the most resonant posts for their audience quickly. Users can download their Twitter analytics for a more comprehensive analysis of optimal posting times. Click the Export button to obtain a complete dataset, including tweet permalinks, engagement statistics, tweet dates, and times.
When to Post on LinkedIn for Effective B2B Social Media Engagement Rates
While the LinkedIn algorithm prioritizes signals such as engagement over recency, timing remains a crucial element on the platform. This is particularly important because users can sort their feeds based on recent posts.
The Best Days to Post on LinkedIn
The best days to post on LinkedIn are weekdays, considering it’s a professional social media platform. Sprout Social reports that Tuesdays through Thursdays are the most favorable days to post on LinkedIn, while Hootsuite’s data suggests that Tuesdays and Wednesdays provide the best results. Conversely, users get a lower engagement rate on LinkedIn during the weekends.
The Best Times to Post on LinkedIn
Typically, the early hours of the workday offer the most favorable content posting window on LinkedIn. According to research, the optimal timeframe for most businesses to post on LinkedIn is between 9 a.m. and 10 a.m. However, it is crucial to consider the time zone differences if the target audience spans multiple time zones. Aiming for a time slot between 8 a.m. and 11 a.m. across relevant time zones can be beneficial.
How to Find the Best Time to Post on LinkedIn for Your Business
LinkedIn doesn’t inform users when their target audience is online or active. So, to determine the optimal posting times, businesses must leverage their visitor and content analytics. To access this, navigate to your company’s LinkedIn page and click on the Analytics tab. From the dropdown menu, select Visitors. Analyze the patterns or spikes in page views to identify trends.
Remember that LinkedIn analytics only display data by days, not specific times. To determine the best posting times for your company page, experiment with scheduling content between 8 a.m. and 11 a.m. Utilize the workflow above to review your analytics and pinpoint the ideal time for engaging with your audience.
When to Post on TikTok for Effective B2B Social Media Engagement Rates
Like other social media platforms, timing is crucial in maximizing the impact when posting TikTok content. However, TikTok videos lose relevance quickly unless they gain immediate traction upon posting.
The Best Days to Post on TikTok
According to SocialPilot, Tuesdays and Thursdays are the optimal days for posting on TikTok because they offer a significant timeframe for content publication. It is crucial to post at specific times when posting on other days of the week.
The Best Times to Post on TikTok
Posting between 2 a.m. and 9 a.m. on Tuesdays for maximum engagement on TikTok provides the best results. Statistics also show that any time from 9 a.m. to 7 p.m. on Thursdays is also great for optimal engagement. However, it is advisable to refrain from posting between 10 p.m. and 4 a.m. on Saturdays, as performance tends to be subpar.
How to Find the Best Time to Post on Tik Tok for Your Business
To determine the best posting times for your business on TikTok, check the TikTok Business Suite and navigate to the Analytics tab. Analyze your audience activity by hour or day through the Followers tab to identify the most suitable posting times.
You can also leverage your content’s performance to create an informed posting schedule. On the Overview tab, toggle between Video Views, Comments, Likes, and Shares to track the times and days for the highest engagement.
Conclusion
The importance of social media engagement can’t be overemphasized, so optimizing performance through strategic posting time is crucial. With the insights above, businesses can identify the ideal posting times for their social media platforms for optimal results. However, SEO specialists believe it is advisable to go against the recommended posting times or do the opposite if the results are undesirable.
Another effective option to get the best from your social content is to hire an expert like OneQ Digital. OneQ Media is a leading digital marketing agency that delivers exceptional digital marketing solutions. As a full-service digital marketing agency, we offer a comprehensive range of solutions that covers every aspect of digital marketing, including social media ads and engagement. Visit our website today to learn more about us.
